Monday, August 11, 2008

Krispy Kreme's International Expansion

In Brief
Krispy Kreme Plans
20 Stores in Malaysia
August 11, 2008; Page B7
Wall Street Journal
http://online.wsj.com/article/SB121842794897129203.html?mod=djkeyword

Krispy Kreme Doughnuts Inc. plans to develop about 20 retail stores in Malaysia, further expanding its operations overseas. The doughnut maker, based in Winston-Salem, N.C., said the shops will open over the next five years. The company is working with affiliate Berjaya Krispy Kreme Doughnuts Sdn Bhd in Malaysia. Last month, Krispy Kreme announced plans to develop about 25 franchise locations in Turkey. It operates in 14 countries. The expansion comes despite Krispy Kreme's financial struggles. The company reported its first profitable quarter in more than a year in June. The chain has faced allegations of former management misconduct, a trend toward healthier eating and bankruptcy filings by several franchisees.

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