Wendy's is adding in a new coffee drink in Mississippi. Check out this article in the Wall Street Journal for more details. If you would like more information on franchising your company or franchise consultants go to www.francorp.com.
Wendy's Tests New Coffee Drinks
By JANET ADAMY
September 5, 2008 6:14 p.m.
Wall Street Journal
http://online.wsj.com/article/SB122064966200105093.html?mod=djkeyword
Wendy's International Inc. is pushing further into specialized coffee drinks with a major new coffee program in Mississippi and iced coffee tests in three cities.
In the past few weeks, about 65 franchised Wendy's locations in Mississippi have started serving a line of iced coffees as well as a new concoction called a Frosty-cino -- a coffee-infused version of the chain's traditional Frosty drink. Separately, Wendy's has been testing a different line of iced coffee drinks in Phoenix, Pittsburgh and Kansas City, Mo., since the spring as part of its expansion into breakfast.
The moves come as fast-food chains are placing more emphasis on beverages, having seen how Starbucks Corp. and others have drawn customers with specialized drinks. McDonald's Corp. plans to add lattes, cappuccinos and other upscale coffee drinks at all of its U.S. locations by the end of next year.
In Mississippi, longtime franchisee Gene Carlisle has launched his own coffee program, using the same supplier -- S&D Coffee Inc. -- that McDonald's uses. The centerpiece of his program is the Frosty-cino, a coffee-flavored version of the Frosty that's slightly less thick. It comes in four flavors and sells for $3.69 for a 20-oz serving.
"You drink it through a straw, which you can't do with a Frosty," Mr. Carlisle said. Mr. Carlisle experimented with building a café area in his restaurants, including a case with warmed pastries and afternoon cakes, but he scrapped that idea because the cost of staffing it and keeping the baked goods fresh was too expensive, he said.
Write to Janet Adamy at janet.adamy@wsj.com
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